Elon Musk launches new blue, gold and gray Twitter ticks | Twitter

Elon Musk said Twitter verification will return next week with color-coded categories for individuals, government accounts and companies.

Twitter’s new owner said the platform would launch a new verification service next Friday, having pulled an earlier attempted overhaul this month after it sparked a flood of impostor accounts.

Musk said the verified accounts will have a blue checkmark — or checkmark — for individuals, a gray checkmark for “government” and a gold checkmark for companies. The head of Tesla did not specify whether the government tick will also apply to state departments or state entities.

Sorry for the delay, we’re tentatively launching Verified on Friday next week.

Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.

Painful, but necessary.

— Elon Musk (@elonmusk) November 25, 2022

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Sorry for the delay, we are tentatively launching Verified on Friday next week.

Gold check for companies, gray check for government, blue check for individuals (celebrity or not) and all verified accounts will be manually verified before the check is activated.

Painful but necessary.

— Elon Musk (@elonmusk) November 25, 2022

He added that all verified accounts will be “manually verified” before receiving their tick. Currently, more than 400,000 Twitter accounts have a blue tick, marking them as an authentic source.

Musk did not specify whether the new verification service would be part of Twitter’s premium service, Twitter Blue, which charged $7.99 for blue ticks when it relaunched this month, triggering a wave of impersonations as users seized the opportunity to impersonate companies such as Eli Lilly and Tesla for less than $10. The rebuild was pulled soon after.

The verification change was announced as Musk paved the way for banned accounts to return to the platform next week. On Thursday, he announced that suspended accounts would be offered a “blanket amnesty provided they don’t break the law or “engage in heinous spam.” Banned Twitter accounts included British right-wing commentator Katie Hopkins and Steve Bannon, a former adviser to Donald Trump.

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